WhatsApp, the world’s most popular messaging app, is finally opening the door to monetization for content creators and businesses. In a recent update, Meta announced a series of new features that will allow users to earn money directly through the app — without affecting private chats.
These monetization tools are now being rolled out in the Updates tab, which includes both Status and Channels. According to WhatsApp, these features are designed to enhance visibility, support creators financially, and introduce new advertising opportunities, all while maintaining the platform’s strict commitment to privacy.
Monetization Features: What’s New on WhatsApp?
1. Channel Subscriptions
Content creators can now offer exclusive content through paid subscriptions. Followers can support their favorite channels with monthly payments in exchange for special updates, behind-the-scenes content, or members-only features.
This move brings WhatsApp closer to platforms like Telegram and Instagram. Moreover, it gives creators a new revenue stream without leaving the app.
2. Promoted Channels for Better Discoverability
Small businesses and creators can now boost their visibility using the new Promoted Channels feature. Channels can be featured in the directory as “recommended,” helping them reach new audiences and grow their followers faster.
This is especially beneficial for emerging creators or local businesses looking to expand their online presence. In other words, promotion becomes more accessible and targeted.
3. Ads in WhatsApp Status
For the first time ever, ads are coming to WhatsApp Status — the app’s stories-style feature similar to Instagram Stories. Businesses can now run targeted advertisements in the Status section to encourage user engagement, brand awareness, and potential sales through direct messaging.
Additionally, this allows brands to engage with users in a more casual and creative format. Thus, it presents a new layer of communication between businesses and customers.
What About Privacy?
WhatsApp is assuring users that privacy remains a top priority. These monetization features are strictly confined to the Updates tab and will not interfere with private chats or group messages.
Privacy Measures in Place
Key points on privacy include:
- End-to-end encryption remains in place for all chats and calls.
- User phone numbers and private messages will remain confidential and will not be disclosed to advertisers.
- Ad targeting uses limited signals, such as location, language, and in-app activity.
- Users who link WhatsApp with Meta’s Accounts Center may see ads based on activity across Facebook and Instagram as well.
“These features have been built in the most private way possible,” WhatsApp emphasized in its official announcement.
What This Means for Users and Businesses
With over 2 billion active users globally, WhatsApp’s monetization update marks a major shift in the app’s role — from just a messaging platform to a potential income source.
Whether you’re a creator, influencer, or small business owner, this is the perfect moment to:
- Start a WhatsApp Channel
- Build your audience
- Offer paid subscriptions
- Run ads in Status
- Promote your channel for better visibility
As a result, users and businesses alike can benefit from a more dynamic and profitable presence on the platform
Conclusion
The latest WhatsApp update is a game-changer for anyone looking to monetize content or grow a business on the platform. With privacy-first design and seamless Meta integration, WhatsApp is now more than just a chat app — it’s a powerful tool for creators and entrepreneurs alike.
Stay tuned as these features continue to roll out globally!
