Online shopping is evolving rapidly—and now, Google has taken a giant leap forward. The tech giant has unveiled Doppl, a cutting-edge mobile app that uses AI to create realistic visuals of how clothes would look on you.
Whether you’re browsing a boutique, thrifting online, or saving outfits from Instagram, Doppl lets you try them on virtually—without stepping into a dressing room.
What Is Doppl?
Doppl is Google’s experimental virtual try-on app powered by advanced AI. Available exclusively in the U.S. for both iOS and Android, the app lets users generate a lifelike digital avatar from a full-body photo.
Once your avatar is created, you can:
- Upload images or screenshots of clothing
- Overlay outfits on your avatar for a personalized preview
- Watch short AI-generated videos that simulate how the clothes move
- Save your favorite looks in a private archive
- Share your virtual try-ons with friends or followers
Unlike older virtual fitting tools that rely on preset models, Doppl uses your own image, offering a truly customized experience.
How Doppl’s AI Video Feature Brings Outfits to Life
What truly sets Doppl apart is its AI video functionality. Instead of showing only static images, Doppl animates outfits on your digital twin—showing you how fabrics move and how garments might fit in real life.
This feature answers a common concern among online shoppers:
“How will this actually look on me when I’m walking, turning, or moving?”
By seeing how an outfit flows, users can make more confident purchasing decisions and reduce return rates.
Google’s Take on Doppl’s Accuracy
Since Doppl is currently part of the Google Labs experimental initiative, the company has openly acknowledged its limitations.
“As a Google Labs experiment, Doppl is in its early days and it might not always get things right. Fit, appearance, and clothing details may not always be accurate.”
This transparency reflects Google’s commitment to innovation—while also recognizing that AI in fashion tech is still developing. Over time, the app’s accuracy and capabilities are expected to improve significantly.
Why Doppl Could Be a Game-Changer for Online Fashion
With virtual shopping becoming increasingly popular, Doppl arrives at the perfect time. It helps bridge the gap between the convenience of online browsing and the confidence of in-store try-ons.
The app particularly appeals to:
- Fashion lovers eager to try the latest styles
- Content creators and influencers sharing outfit ideas
- Shoppers who prefer visual confirmation before making a purchase
Additionally, Doppl’s data on user interactions may help refine future AI shopping tools across Google’s ecosystem.
Can Users Outside the U.S. Access Doppl?
At this time, Doppl is only available in the United States. However, considering the global appetite for fashion technology, a broader rollout could be on the horizon.
Google hasn’t confirmed international expansion plans yet, but if Doppl proves successful, it’s reasonable to expect availability in other countries soon.
How to Use Doppl: Quick Start Guide
Curious to see your digital self in a new outfit? Getting started is simple:
- Download the Doppl app from the Apple App Store or Google Play Store
- Upload a clear full-body photo of yourself
- Browse or upload outfits you want to try on
- Generate images and videos to preview the clothing
- Save or share your favorite try-on results with others
The app’s interface is user-friendly and intuitive, making the experience fun and engaging.
Final Thoughts: Is This the Future of Shopping?
Google’s launch of Doppl signals a major shift in how we shop for clothes online. With its combination of AI, personalization, and visual feedback, Doppl stands out as one of the most exciting fashion tech innovations of the year.
Although still in early stages, the potential is clear: virtual try-ons are becoming more realistic, more accessible, and—most importantly—more you.
